As The CGC Rock Poster Revolution continues to unfold, it’s important to remember the BIG PICTURE of where this market was and where it’s going.
For many years, we implored our clientele to buy the highest quality posters they could, and to pay the small premium at the time (usually less than double a damaged copy) to acquire the best examples they could. This advice proved to be prescient and the collectors that acted on this recommendation are sitting pretty today. But the collectors that bought quality in the past were the equivalent to angel investors who bought stock in private companies with a hope and a prayer that they will someday go public. The purchase may pan out, and it may not.
Today’s market is very different. CGC grading is now a reality. The future is far more clear cut and easier to understand. CGC grading of rock concert posters has now “gone public”, and buying today, at today’s price levels is like buying stock in a company when it first goes public.
Let’s look at a few of the most COMMON United States coins, and the premiums attached to high grade examples. 1879-S Morgan Silver Dollar MS60 (Equal to CGC 9.0) $40 , MS66 (Equal to CGC 9.4) $212, MS67 (Equal to CGC 9.8) $580.00 1945 Walking Liberty Half Dollar MS60 $31, MS66 $118, MS67 $635. 1901-S $5.00 Liberty Gold Piece MS60 $350, MS66 $2800, MS67 $10,000
Please note the above examples are the smallest premiums seen for the most common of all coins. Most coins bring FAR HIGHER premiums as the grade ascends! And the examples above are for coins where tens of millions were made and many tens of thousands exist in MS60 or higher. Clearly, CGC graded posters offered today WILL NOT bring 15-30 times what a lesser graded, non CGC graded example would bring. And that represents an opportunity. Based on all other collectibles, we believe it WILL BE POSSIBLE to see similar premiums in the not too distant future.
We believe the focus on top quality concert posters that began several years ago will continue and accelerate. You have this knowledge, the only question now is what you will do with it!