Vintage ‘60’s art has firmly established worldwide, mass market appeal.
The desirability and collectibility of vintage 1960’s counter culture art was further verified by the recent announcement that Dr. Martens has entered into a Limited Edition collaboration with The Estate of Rick Griffin.
The Limited Edition collection includes two different pairs of world famous Doc Martens boots, two different T-shirts and a backpack, all featuring iconic Rick Griffin art.
The fact that an international corporation that has a large, highly sophisticated marketing department has chosen to feature Rick Griffin art on products targeted to younger generations further affirms the lasting desirability and appeal of this iconic imagery.
This announcement comes on the heals of a recently announced Grateful Dead beer and a Wall Street Journal article that examines the mania attached to authentic items with direct links to the sixties. Both of these are covered in earlier posts to this blog.
To learn more about the Rick Griffin/ Dr. Martens collaboration, click here