Vintage Concert posters

5 Reasons to Get Your Concert posters CGC Graded & Authenticated Right Now!

Third party CGC grading and authentication offers an opportunity where you have everything to gain and nothing to lose. This blog examines why it is imperative to get any posters you now own graded and authenticated by CGC right now. And why any new acquisitions you make should be CGC graded and authenticated, if at all possible.

This poster was sold to a consigner as 100% Original and unrestored. This was false.

This poster was sold to a consigner as 100% Original and unrestored. This was false.

1) CGC Discloses Hidden Restoration. As with all collectibles, collectors are willing to pay premium prices for 100% Original material that is in superb condition with no restoration. In every one of our auctions, you will find posters that have been restored. In almost all cases, these are posters that were sold to our consigners as original, unrestored pieces. 

Modern restoration techniques can be all but impossible to detect. Tears can be restored and pinholes can be filled in. Why not find out now if the posters you own have been accurately represented.

You may not think this can happen to you, but every single day we have to break bad news to collectors. Most of these collectors are willing to take their lumps and chalk it off to a class at the school of hard knocks. Those are the posters you see as restored in our auctions. Others tell us to ship the posters back so they can remove them from the CGC holders and sell them in other venues where CGC authentication and grading is not considered important. 

This poster was sold to a consigner as an Original First Printing.It is not.

This poster was sold to a consigner as an Original First Printing.It is not.

2) CGC Discloses Mis-Attribution. It can often be difficult to tell the difference between an Original First Printing and a Reprint. Many times the differences can only be determined by a seasoned expert. In every auction, we have reprints that were sold to the consigners as Original First Printings. The difference in value between the two can be monumental.

We believe it's better to be safe than sorry. And like the consigners mentioned above in #1, some choose to take their lumps and sell the posters as reprints in our auction. Others ask for the posters back so they can be removed from the holders and sold in other venues.

This poster, while super clean, failed to get a 9.0 or better grade. It was purchased by our consigner as "Dead Mint".

This poster, while super clean, failed to get a 9.0 or better grade. It was purchased by our consigner as "Dead Mint".

3) CGC Provides Unbiased Opinion About Condition. Like all collectibles, for any specific issue, value is based largely on condition. The same poster can be worth multiples of the same issue in a lesser state of preservation. Given the price differences for small differences in quality, why not have an unbiased opinion from someone that doesn't have any skin in the game?

Every auction we feature items that were originally sold as "Near Mint" or "Mint". While these posters may be very clean, some are still graded 8.0 or 8.5 by CGC's very conservative standards. If you pay for a premium quality poster, you might as well be assured that you are receiving what you bargained for.

4) CGC Provides an Immediate Boost in Value to your Collection. Hopefully the posters in your collection are all accurately graded, correctly attributed and free from undisclosed restoration. If this is the case, then CGC grading and authentication will provide an immediate boost in value and liquidity to your collection. 

Demand is rapidly growing for CGC graded material. Many the collectors that we deal with demand CGC grading and authentication for any contemplated acquisition as long as it is an issue that CGC currently offers the service. In other collectibles markets, it's all but impossible to sell an item without third party authentication and grading. Most collectors see no reason to risk their hard earned money.This trend will continue to grow with each passing day.

5) CGC Creates Opportunities Make no mistake about it, many collectors are very happy to buy non CGC graded material. Every day we deal with experienced collectors that are snapping up gem quality material from sources they have cultivated and trust and that have proven to be reliable over time. These posters are then sent to CGC and are instantly worth more and are more liquid.

This is possible because in the great majority of cases, a poster without CGC grading can be acquired for less than posters with CGC grading due to all the risks outlined above. If you are an experienced collector that has sources to buy properly attributed material with out CGC grading, and you have verified this by submitting their material to CGC, then these sources can provide lucrative arbitrage opportunities. Our advice would be to buy all you can while this window of opportunity remains open.

If you are new collector that has not yet acquired years of experience and expertise, then CGC third party authentication and grading allows you to participate with with confidence in this exploding new marketplace. 

6) The Bottom Line The bottom line is very simple. Submitting your posters to CGC is an opportunity where you have everything to gain and nothing to lose. If your material has been correctly represented, you will enjoy an immediate premium that CGC commands. If you have acquired material that has been mis-represented, then it's better to know now, before you throw good money after bad. Either way, you will be in a better position to take advantage of what many experienced collectors believe is the most lucrative and exciting collectible opportunity in the world today!

If you have posters or handbills that you would like to submit to CGC, we will take care of everything for you. Email

Uber Poster Collector David Swartz Featured in the New York Times!

World famous concert poster collector David Swartz was recently the subject of a feature article in The New York Times. This article is important for two main reasons.

First, the very fact that The New York Times, the most important newspaper in the world, decided it was relevant to report on vintage concert posters, is very encouraging.

We’ve been reporting extensively about how main stream media has steadily arrived at a newfound respect for the historically important works of art.

Secondly, the advice that Mr. Swartz shares is literally priceless and the product of participating in the marketplace for over three decades.

We recommend that you read this article slowly—TWICE. The key takeaways we get from the article – and from our dealings with Mr. Swartz as both a client and a friend -- are as follows.

First, be passionate. Mr. Swartz achieved incredible, multi-million dollar success because he LOVES the material he collects. In the article, he speaks about “the thrill of the chase.” But at the same time, he is disciplined.  If an item doesn’t speak to him, he isn’t interested at ANY price.

Be knowledgeable. Mr Swartz understands that knowledge is king. In the article he calls his hobby “a research game.” He has relentlessly pursued the details, the nuances and the history behind these incredible posters. And he never stops learning.

Think long term. Mr. Swartz is not a here today, gone tomorrow kind of guy. His attention is never diverted. He understands that it takes time for the compounding of his knowledge and the compounding growth of the marketplace to work in his favor. His patience has paid off – BIG TIME.

Lastly, be prepared to act. Every experienced collector in this marketplace has a “David Swartz story” where they were beat out on acquiring an item that he also desired.  The article itself speaks of Mr. Swartz’s collecting activities as a “competitive search.” When Mr. Swartz’s patience and knowledge lineup just right, and provide him with an opportunity that he knows, as the article states, is “unique or special”, he is willing to act with incredible speed and decisiveness. He understands that some opportunities can take many years to repeat themselves—if ever. And if they do, it’s inevitably at much higher prices down the road. 

To read the complete article, click here.