World famous concert poster collector David Swartz was recently the subject of a feature article in The New York Times. This article is important for two main reasons.
First, the very fact that The New York Times, the most important newspaper in the world, decided it was relevant to report on vintage concert posters, is very encouraging.
We’ve been reporting extensively about how main stream media has steadily arrived at a newfound respect for the historically important works of art.
Secondly, the advice that Mr. Swartz shares is literally priceless and the product of participating in the marketplace for over three decades.
We recommend that you read this article slowly—TWICE. The key takeaways we get from the article – and from our dealings with Mr. Swartz as both a client and a friend -- are as follows.
First, be passionate. Mr. Swartz achieved incredible, multi-million dollar success because he LOVES the material he collects. In the article, he speaks about “the thrill of the chase.” But at the same time, he is disciplined. If an item doesn’t speak to him, he isn’t interested at ANY price.
Be knowledgeable. Mr Swartz understands that knowledge is king. In the article he calls his hobby “a research game.” He has relentlessly pursued the details, the nuances and the history behind these incredible posters. And he never stops learning.
Think long term. Mr. Swartz is not a here today, gone tomorrow kind of guy. His attention is never diverted. He understands that it takes time for the compounding of his knowledge and the compounding growth of the marketplace to work in his favor. His patience has paid off – BIG TIME.
Lastly, be prepared to act. Every experienced collector in this marketplace has a “David Swartz story” where they were beat out on acquiring an item that he also desired. The article itself speaks of Mr. Swartz’s collecting activities as a “competitive search.” When Mr. Swartz’s patience and knowledge lineup just right, and provide him with an opportunity that he knows, as the article states, is “unique or special”, he is willing to act with incredible speed and decisiveness. He understands that some opportunities can take many years to repeat themselves—if ever. And if they do, it’s inevitably at much higher prices down the road.
To read the complete article, click here.