As previously discussed, the marketplace for vintage concert posters is evolving at light speed. Be cognizant of the following market trends when planning your own collecting activities.
1) Record Prices fo the Finest and Rarest!
Increased demand and dwindling supply will lead to record prices across ALL categories. The current market environment has collectors paying up for both TOP QUALITY and TOP RARITY. This means the finest known example of a $100 poster is just as likely to draw a record price as a one of a kind $25,000 rarity. In the few instances where a top quality example of a super rare item surfaces, expect fireworks to happen! Will 2018 see the first $100,000 concert poster at auction?
2) The Number of Market Participants Multiplies...Again!
This is a market that clearly has the wind at it's back. (See 2017 year in review blog post for reasons why) At PAE, our goal is to bring at least 1000 new clients onboard. This would be more than double the 450 new clients we welcomed in 2017. It's a big goal, but we are committed to more than doubling our annual market expenditure to to reach our goal.
3) A Focus on Tangible Assets Will Fan The Flames.
The White House is committed to spending money like a drunken sailor. This is already leading to a fall in the dollar and a rise in gold. What does this have to do with vintage concert posters? Plenty. This is the very beginning of a cycle of renewed inflation and desire for "hard assets". Collectible ALWAYS are the number one beneficiary of this type of environment.
4) Continued Growth at PAE
2017 was year of growth for PAE, growth in clients, growth in volume and growth in staff. In addition to our two principals, Glen and Scott, we now have 2 full time employees and 3 part time employees that each log about 20 hours each. We are actively searching for more staff and if you are in the area and love this material and interested in joining our team, please let us know, IMMEDIATELY.
5) Severe Supply Shock Hits Market.
There's a sound in the marketplace that started 2017 off as a murmur but has slowly grown into a roar. We're talking about a giant sucking sound of rapidly dwindling supply that has become pervasive in the marketplace.
Through the decades there have been various stashes of posters that were never "put up" and that served as a ready source of supply that could help quench the thirst of any new demand. The very last of these stashes are quickly becoming extinct. This is quickly resulting in a heightened appreciation for virtually ANY 1960's concert poster that has survived the past 45-50 years. This major market inflection point, well understood by long time observers, will become common knowledge among all collectors and will greatly effect values in 2018.
6) Premiums for Artist Signed Material Explodes.
This is a trend we have seen steadily gaining steam over the past several years and we see an acceleration of this trend in 2018. Let's face it, the artists of the era are not getting any younger. 20 years ago, an artist signed poster was no big deal. Now that these artists are in their 70's, the ability to acquire their signature on a poster is a much more highly valued opportunity. As it should be!
7) Interest in Grande Ballroom, Vulcan Gas and Armadillo World HQ Posters Climbs.
As more and more collectors enter the marketplace, interest will gravitate to areas that are currently under valued. Over the past 2-3 years we have seen an explosion in interest for all three of the venues listed above.
These venues issued posters of incredibly high artistic value, in extremely limited quantities, for a very dedicated psychedelic communities outside California. Importantly, major new books have also been recently published on these venues.
In many cases these posters can be acquired for a fraction of what the more well known posters out of California command. Experience dictates that market inefficiencies like this can't last forever and this one won't either. Take advantage while you can!
8) Values of Large Size Fillmore Posters Explodes
Let's face it. High quality examples of posters in CGC graded holders are on average, worth a huge premium to the same issue that has not been third party authenticated and graded. Up until now, CGC has not had the capabilities to grade the large size Fillmore poster, but this situation is about to change. Look for these massive posters to command substantial premiums once CGC commences grading in the coming weeks! And of course, the larger a poster is, the harder it is to preserve in museum quality condition!
9) Values of Large Size AOR Posters Explodes.
CGC is currently committed to grading and authenticating all poster in the Art of Rock. The exception was large size posters that required a new holder that will be launched in coming weeks. Look for all AOR posters that have not yet been eligible for CGC grading to explode upwards in value when placed in CGC holders. There is a huge pent up demand for these issues to be available with CGC grading.
10) Renewed Focus on Handbills and Postcards
It's no secret that a concert handbill is far easier to counterfeit than a concert poster. Third party authentication and grading by CGC has brought much needed integrity to this overlooked area of the market. With the introduction of CGC, we have seen an explosion of interest in concert handbills, now that collectors can acquire them with confidence.
In addition, CGC has devised a wonderful holder for concert postcards, that includes holes that can easily be used with a binder. Collectors LOVE the CGC concert postcard product as you get the same iconic art, the same historical importance, a system to display a collection, all for just pennies on the dollar compared to what the very same posters command. This is a trend that has nowhere to go but UP!