12 Critical Reasons Why...

Vintage Rock Concert Posters Are The Single Most Lucrative Ground Floor Opportunity in the Collectibles Market Today!

You can get museum quality works of art that are exceedingly rare, historically important and drop dead beautiful – for just pennies on the dollar!

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Books to Buy

Decades of experience and thousands of collectors have proven this to be an incontrovertible law for success. In fact, we have yet to meet even a single collector who has successfully neglected this rule — and this applies to any collectible — not just Vintage Rock Concert Posters! The bottom line is that the more educated you are, the more successful you will be – no exceptions!

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Rules for Successful Collecting

Over the years we have watched literally thousands of collectors build countless collections, with varying degrees of success.

While each individual has their own personal budget, interests and taste, we can unequivocally state that every single successful collector we have known has followed most, if not all of the following rules of successful collecting. We highly advise that you become familiar with these rules and incorporate them fully into your own collecting activities.

1. Buy quality.

Quality is remembered and appreciated long after price is forgotten.

It’s critical to understand that sophisticated collectors always want the very best and remain ready, willing and able to quickly act when opportunity presents itself. These collectors understand that the opportunity to acquire a rarity is often rarer than the collectible itself! For these savvy folks, price is secondary, quality comes first.

Successful collectors understand that museum quality will always be highly sought after and become increasingly desirable while run-of-the- mill quality will never rise above boring and un-exciting.

Successful collectors understand that years from now it will be an insignificant fact that they “stretched”an extra 20 – 30% to add something special to their collection. Successful collectors aspire to locate rarities today that will be impossible to locate at virtually any price tomorrow. In fact, if you’re not prepared to “stretch” for the very best, you won’t be the person who ends up with a world class collection. The spoils will simply go to someone else.

2. Buy for the long term with the idea of holding forever.

Rare collectibles are just that — really rare and all but impossible to find. It takes a tremendous amount of time and energy to track down the really top tier material. Unlike stocks and bonds, many rarities in your collection could very well be irreplaceable at any price tomorrow. When you buy the best it just keeps getting better. So think long term, every successful collector we have ever heard about or worked with has embraced this strategy.

3. Patience is critical. Wait for the right material to surface.

This one’s going to be tough for you to follow because it involves fighting human nature. The exact posters we recommend are really hard to find and our client’s demand far exceeds what small supply we are able to locate.

Try to resist the temptation to rush out and acquire items that are inferior in quality and desirability. It’s easy to place funds in second tier material because these items are always readily available — by the boatload! Simply don’t do it, you’d be shooting yourself in the foot.

4. Buy the book before you buy the poster.

Decades of experience and thousands of collectors have proven this to be an incontrovertible law for success. In fact, we have yet to meet even a single collector who has successfully neglected this rule — and this applies to any collectible — not just Psychedelic Art!! The bottom line is that the more educated you are, the more successful you will be — no exceptions!

5. Originality is King.

Avoid restoration at all costs. The reason that Mint Condition 1960′s Psychedelic Rock Concert Posters are so highly coveted is because so few have survived in undamaged, Mint Condition. These highly sought after rarities are authentic historical documents of the most important social movement of the 20th century.

The minute you hold a restored poster in your hand, you are holding something that is no longer original and authentic. By it’s inherent nature, it is now a modern day creation. Filled-in pin holes? Added corners? Repaired tears? You are now holding a poster that has had substance added to it that was not there at the time of it’s original manufacture.

You will encounter many collectors and dealers that may wish to argue this point, but that is simply because they are either mis-informed, or already have lots of undesirable restored items they’d like to sell you – or both! In every major collectible category Originality Is King and the field of Vintage Rock Concert Posters is no different.

6. Find a dealer you trust.

Who you choose to do business with is exceedingly important and will be the single most important decision you make. Find someone you trust that you feel comfortable with.

Find a dealer that is interested in educating you — not just selling you stuff. Make sure your dealer is an accurate grader and has access to top tier material. Find a dealer that stands behind their material before, during and after the sale.

In return, show loyalty to your dealer and do your part to build a strong relationship. Savvy collectors know that the most loyal customers are the ones that get called first when the most coveted material surfaces. Do everything you can to be that person.


Collecting Suggestions

One of the wonderful aspects of Vintage Rock Concert Posters is that it is an incredibly fertile field that offers collectors a wide range of possibilities and themes for building a collection. Every day we receive questions from collectors about “where to start.”

In every case, our advice is that your collection should meet two critical criteria:

  1. You should only collect items that are of interest and appeal to you. Never buy a poster because someone else tells you its great. Your goal should be to build something personal that will grow each year in meaning and importance to you. Only in this way will you be assured of sticking with your collection and enjoying the tremendous benefits that long term collecting offers.

  2. Try to maintain a “theme” for your collection. Successful collectors and dealers know that there is a big difference between an interesting, coherent collection of material and a random “pile of stuff”.Real collectors develop an area of personal interest and build their collecting goals around acquiring material that is relevant to their area of specialty. By sticking to this strategy, each new acquisition you make will add to the overall desirability and uniqueness of your entire collection. Unsophisticated collectors race out and accumulate on a random basis. There is no underlying logic or goal they are trying to accomplish. No piece relates in any way to any other piece. It leaves the viewer of the collection — and ultimately you the collector — cold and uninspired. Which means you might as well not part with your hard earned dollars in the first place. So make sure you always collect with a purpose. You will be richly rewarded for doing so.

Below are just a few ideas for specialized collections that we have successfully assisted collectors in building:

  • Collect one poster from each year
  • Collect one poster from each band
  • Collect one poster from each venue
  • Collect one poster from each artist
  • Collect one band, lots of different venues
  • Collect one venue, lots of different bands
  • Collect one artist, lots of different bands and venues
  • Collect one year, lots of different bands, venues and artists

This list is provided simply as a starting point. The opportunities are limited only by your imagination. The idea is simply to build a collection that “hangs together” and grows in importance and interest to you!


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