Why the appreciation & appeal of this art is beginning to skyrocket
1. Vintage Rock Concert Posters are dirt cheap and severely undervalued compared to other collectibles.
Right now, you can buy incredibly rare, drop dead gorgeous works of art in museum quality, Mint Condition for under $1,000! You can even buy most of the very rarest and most famous works of art for well under $10,000!
When you realize that the most desirable rare coins, stamps and baseball cards start at $100,000 and quickly escalate into the millions, it’s easy understand why my clients and I are putting to work every spare dollar we possibly can at these rock bottom, bargain basement price levels.
2. Vintage Rock Concert Posters were produced in incredibly small quantities!
All of the works that we’re focused on acquiring were originally issued in numbers of 100 to 2500 pieces. When you compare this to coins, comics, stamps, baseball cards or most other collectibles–where issues routinely range from the tens of thousands to the hundreds of millions– it’s easy to see why the world’s most savvy collectors are now aggressively snapping up every piece they are able to track down.
3. Vintage Rock Concert Posters in Mint Condition are incredibly rare!
Please understand that these works of art were originally produced as advertisements for live events. They were posted on telephone poles, bus stops, bulletin boards, store windows and other places all over town. After the event, they served no purpose, so they were quickly torn down and replaced with a new poster advertising the next big concert.
At their time of issue, the only ones interested in this groundbreaking art were teenagers who were fanatical about the bands and music that was featured or hippies that were attracted to the poster’s cosmic visual appeal.
Because these free spirits were the only ones collecting at the time, very little (if any) attention was paid to the state of preservation, which any knowledgeable collector will tell you is the primary factor in determining the value of any collectible! Very few of these works of art were carefully saved, and it is indeed a miracle that any have survived in Mint Condition today.
4. Vintage Rock Concert Posters possesses tremendous historical importance!
There is near unanimous consensus among historians that the 1960s represented the most significant social movement of the 20th century.
Perhaps Jann Wenner, world famous journalist and Founder of Rolling Stone Magazine recently put it best:
“The culture wars that began in the sixties, about drugs, about military incursions into foreign countries, about sex and human rights, the environment and on and on, are still being fought. All the issues are correct, and they are rooted in the activism of the sixties. The values have not only survived in many ways they are the mainstream values of our times.”
These fantastic works of art are without a doubt the most authentic historical artifacts of this historic era. Unlike any other collectible or art in the world, they most closely represent and embody the ideals and values that helped shape our nation — then and now. For this reason alone, the appreciation and importance of these special works of art is guaranteed to grow with each passing year.
5. Vintage Rock Concert Posters are incredibly beautiful!
These works of art must be seen to be believed. Photographs and books simply cannot do them justice. The bold colors, cosmic lettering and sexy imagery were all designed to stop a viewer in their tracks and artistically convey the message that something truly special was going to be experienced at the event being advertised. Indeed, most people today agree that coming into contact with one of these posters is an event unto its self!
The famous concert promoter, the late Bill Graham, had this to say:
“These posters are so much more than historical documents or promotional tools; they are art, as the music itself is art, and in many cases they are very fine, high art.”
6. Vintage Rock Concert Posters enjoy a broad base of demand and popularity!
While most collectibles are sought after by small niches of specialized, esoteric enthusiasts, these historical works of art are now becoming sought after by many millions of people around the world! Please consider the following:
a) These rare artworks are sought after by fans of the music. There are literally millions (or tens of millions) of fans that enjoy the music of Bob Dylan, Eric Clapton, Janis Joplin, Jimi Hendrix, The Doors, The Grateful Dead and the dozens of other musical superstars of the Sixties that are featured on these works of art. These fans jump at the opportunity to acquire original, 1960s Mint Condition posters of their favorite artists when they discover that this opportunity actually exists.
b) These rare artworks are highly sought after by art lovers as treasured keepsakes and conversation pieces for their homes. There are millions of people who actively seek out and acquire unusual and important art purely for its esthetic appeal, irrespective of its topic. For example, artwork by Alphonso Mucha, Henri De Toulouse Lautrec and other star artists of the Belle Epoque are highly coveted today for their wonderful eye appeal and historical importance not for the soda pop or shampoo that their posters originally advertised.
c) These rare artworks are sought after by collectors of Americana. There are literally millions of collectors of Americana, the collecting of historically important items in American history. And Psychedelic Art is the living, breathing record of an historic era. No other art or collectible more closely embraces or conveys the ideals and values of the 1960s the most important time of social growth in the 20th century.
7. Vintage Rock Concert Posters can be beautifully displayed.
This is one of the critical factors why I believe the future demand and desirability of these rare works has literally unlimited upside potential.
See, it’s really simple to understand why the world’s finest paintings are worth $50,000,000 – $100,000,000 while the rarest coins, stamps and baseball cards are worth $1,000,000 to $2,000,000.
The reason for this huge discrepancy in value is that collectors have always been willing to pay a huge premium for the prestige and daily enjoyment that comes from being be able to proudly display their rare acquisitions right on their wall!
Art collectors garner constant praise from their family, friends, and associates who are also lucky enough to view their rarities. Collections of other material are all but impossible to display and mainly remain far from view, securely locked up in bank safe deposit boxes.
Psychedelic art looks wonderful when displayed in even the most elegant mansion, particularly in billiards and game rooms, home theaters, pool houses, and other fun places in the home.
8. Vintage Rock Concert Posters appeal to an unsurpassed demographic!
It can easily be argued that these works hold the greatest appeal to the most wealthy and lucrative segment of our society, the baby boomers. The teenagers of the sixties are now our nations hedge fund managers and CEO’s and represent the wealthiest class of individuals in the history of our nation.
The same folks that think nothing of $80,000 BMW’s and $2,000,000 vacation homes are now looking to acquire genuine remembrances and historical artifacts of their youth. These rare works of art are ridiculously cheap to this class of people and they have the surplus of funds ready to be deployed when presented with special opportunities.
9. Vintage Rock Concert Posters are now becoming widely accepted and displayed by major museums.
Over the past several years, Vintage Rock Concert Posters have enjoyed major, highly successful exhibitions in many of our nation’s most prestigious museums including the New York Museum of Modern Art, The San Francisco Museum of Modern Art, The Whitney Museum of American Art, The Laguna Art Museum, The San Diego Museum of Art, and the Smithsonian Institution.
Experienced collectors know that when the Art Establishment finally declares a category class of art to be historically important and worthy enough to be displayed in their hallowed spaces, it is a loud and clear “buy signal” to jump aboard.
These exhibitions have been —and will continue to be—instrumental in broadening the awareness and appeal of Vintage Concert Posters as millions of new people are exposed to their unique beauty, rarity and historical importance.
10. Vintage Rock Concert Posters are a stable and secure store of value that provides a hedge against inflation and today’s horrendously volatile financial markets.
After 25 years of paper asset inflation, savvy individuals are now desperately trying to place a portion of their funds into stable and secure tangible assets that are free from the volatility and inflation that is so prevalent in today’s financial markets.
1960s Psychedelic Rock Concert Posters perfectly meet this criteria. The value of this art does not fluctuate wildly day by day (or hour by hour)! The appreciation and demand for these rarities increases with each passing day while the tiny available continues to dwindle!
11. Vintage Rock Concert Posters in Mint Condition are vastly undervalued and under-appreciated compared to the prices of similar pieces in used condition!
It can be strongly argued that this fact alone is enough for Psychedelic Art to earn the title of “Most Undervalued Collectible in the World Today.”
Let’s take the average poster that was printed in an edition of 1000 pieces. Of those, probably 10-20% (100-200) exist in any condition today. Of these 100-200 surviving pieces, it’s safe to say that no more than 5-10% (5-20) have somehow miraculously survived in Mint Condition. This tiny handful of posters, if they can be located and purchased at today’s ridiculously low price levels, represent the very best value in the collectibles market today!
Take a look at the chart below. You will see that in coins, stamps, baseball cards, comics and every other collectible, it is commonplace for Mint Condition examples of a collectible to trade at 10-20 times an average, used example. This price differential simply represents the difference in rarity between Mint condition and used examples.
As you can see for yourself, you can currently acquire Mint Condition specimens for a tiny fraction of what they should be, and what collectors believe they will be. This presents astute collectors the opportunity to buy the very best for just a little more and enjoy a collection that should skyrocket in desirability as the true rarity of Mint Condition items becomes more widely appreciated and understood.
12. Vintage Rock Concert Posters are now 50 years old! Just as most equities investors steer clear of penny stocks and new issues, the same rule applies to collectibles.
While these works of art have been highly sought after and actively collected by some since their time of issuance, the great majority of collectors prefer to wait for an area to become seasoned. Most collectors want to see a category demonstrate a proven track record of desirability before they become motivated to begin their own acquisition of an item. Indeed, they very definition of an antique is a collectible having a high value due to its considerable age.
These rare works, issued from 1965-1969, are now 50 years old, making them far more desirable to collectors than they were in the seventies, eighties and nineties. These posters, from an age standpoint, are just now coming into their own, making this the very definition of a true ground floor opportunity.